I liked the concept behind sap green mainly because they are wiping off this "charity" and bringing in "profit". At least this should encourage a fast development. If the same idea had been for charity also, the critics would have dubbed it as "hidden profit motives". Now that the motives are clear - profit along with clean environment, we need to think like businessmen on how to market this idea in a better way. More saplings and doing in large way means reduction in cost rates. So let us give our advice to sap friends on marketing their product.
My ideas (some are Ashwin's and his friend's ideas)
1. Approach foreigners through yoga classes.
2. Small boards about sap green in book shops.
3. Publicising through schools, colleges
4. Approaching Mysore university, so that it can make an understanding (or sign an MOU) and offer foreign students, visitors and delegates to plant saplings through sap green.
5. Contacting travel agencies who bring foreigners and travellers.
6. Contacting financial establishments like FICCI or industrial associations who usually have delegates from other places.
7. Introducing green greeting cards in Archies and other greeting stores. May be we can keep an attractive poster in each shop to attract the card buyers. For example: "Think again, do you want to buy your dear ones greeting cards which can reduce carbon emission and bring down global warming? Then buy green greeting cards." If sap green can offer an attractive commission, shop owners may agree.
8. Publicising at bakeries where people go to buy cakes for birthdays.
9. Boards at wedding and convention halls.
10. Boards at temples, churches, mosques.
11. Introducing affiliate links for bloggers and websites. (see this link to know more). Mozilla firefox used affiliate links to encourage and promote the browser.
12. If we cannot give speeches at each college/school about sap green's plans, we can at least try to notify this by putting posters on their college notice board.
13. Jayciana (annual fest of JC college) is coming very soon. May be sap green can open a desk at JC campus for whole week where volunteers will register a sapling. May be if there is some open space in JC college, we can take permission from college authorities and plant saplings. Now final year students will be leaving the college in 2-3 months, as a memory, they can leave a plant in JC campus or somewhere in the vicinity. Since the friends at sapgreen are SJCE alumni, we can expect their junior students to co-operate better.
Since this is for a good cause, we can request the shop owners to freely display the boards, or else at low charges. Please keep your ideas also flowing in.